It took Zach Ertz getting injured for McBride to claim a full-time role in the Cardinals offense, but once he did, he seized the job from the veteran TE and didn't give it back. Through Week 7 when Ertz went down, McBride was averaging just 4.6 PPR points per game without eclipsing a 60% route participation once in those seven contests. However, opportunity knocked in the eighth game with Ertz sidelined by injury, and in his first game registering a route participation over 80%, McBride finished as the overall TE1 on the week with a 10-95-1 line. That type of productivity and utilization continued from Week 8 on and through Kyler Murray's return until the end of the year, with McBride leading all TEs in target share (25.8%) and first-read percentage (31.8%), as well as ranking fourth overall in PPR points per game (15.0). His 2.15 yards per route run also ranked second among all TEs on the season, and McBride reeled in either at least five catches or a touchdown in every game he played with Murray under center. Looking into 2024, the addition of Marvin Harrison Jr. could certainly drive down McBride's target share depending on how quickly the rookie WR acclimates to the NFL; however, McBride has more than proven himself as a target earner and will be no lower than the second option in the offense this year. A full year of Kyler Murray after a full year removed from an ACL injury at quarterback (and a full year of high-end route participation, as well) should help McBride contend for the overall TE1 spot.