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CeeDee Lamb's Lack of Target Share Raises Concern for 2023

The Cowboys offense has been in multiple extremely positive game scripts (blowouts vs. the Giants, Jets, and Patriots) and multiple negative game scripts (vs. the 49ers and Cardinals) through five weeks, and it’s pretty clear through the eye test alone that they’re not firing on all cylinders just yet. A big part of their struggles over the past two weeks has revolved around the limited use of Ceedee Lamb, who has fallen off a cliff these past three weeks.

Dallas has played in completely negative game scripts in two of the past three weeks - but Lamb hasn’t benefitted from that at all.

After being by far the Cowboys’ most utilized weapon last season - he saw a 29% target share that ranked top-5 in the NFL among wide receivers - Lamb has seen just an 18% target share over the past three weeks while averaging just over 11 points per game. Of the Cowboys big three receivers (Cooks, Gallup, and himself) Lamb (24%) is tied with Gallup and has a lower air yards share than Cooks (26%).

The fall from grace has coincided with the Cowboys offense averaging just 13 points per game in their two losses over the past three weeks. QB Dak Prescott is also averaging his lowest average depth of target on passes in his eight-year career, which raises concerns for Lamb’s fantasy ceiling outside of qualifying as a volume-based play.


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